What Was It...?

I'm swamped this week.

So, instead of an object lesson, I have a history lesson.

Here's a famous 1958 McGraw-Hill ad...



















It reads:

“I don’t know who you are.
I don’t know your company.
I don’t know your company’s product.
I don’t know what your company stands for.
I don’t know your company’s customers.
I don’t know your company’s record.
I don’t know your company’s reputation.
Now — what was it you wanted to sell me?”

MORAL: Sales start BEFORE your salesman calls.

Takeaway: As true today as it was in 1958 -- advertising pays.

[By the way, see the next ad in my direct mail series...]