Thursday, December 06, 2007

Elf Practice...

I'll keep it short today, since I know we're all very busy this time of year...

PJ, Beth and I watched the Rankin & Bass "Rudolph The Red-Nosed Reindeer" special again this year -- as we do almost every year.

I like the stop-motion animation and the quirky characters. But more importantly I find it interesting how they created a meaningful, heart-warming story around a simple popular song. The theme of the Christmas Special is that no one is really a misfit -- they're just misunderstood. And everyone has a purpose. Even Rudolph with his obviously odd nose.

What's even more interesting is that PJ and I already know most of the dialog and catch phrases (like our favorite loud elf boss yelling "Herbie! Why weren't you at Elf Practice?!). But we never really tire of watching the same special every year.

In the same way, a good ad should be meaningful and memorable. And if well-done, your audience shouldn't soon tire of it.

Are your ads that effective?