Mispelings...

It's easy to overlook typos & misspellings. Here's why:

"Aoccdrnig to a rscheearch at an Elingsh uinervtisy, it deosn't mttaer in waht oredr the ltteers in a wrod are, the olny iprmoetnt tihng is taht frist and lsat ltteer is at the rghit pclae. The rset can be a toatl mses and you can sitll raed it wouthit porbelm. Tihs is bcuseae we do not raed ervey lteter by itslef but the wrod as a wlohe." - source unknown

Snopes is "undetermined" on if the research exists. But the paragraph proves it's point.

Our brain can gloss over mistakes.

Takeaway: Proof all your marketing materials. Then ask someone else to double check it for you.

Here's the next postcard in our promotional series: sassomarketing.com/3
(Don't tell me if there's a typo. It's too late!)