U2, Andy

You may have missed my marketing tip the last two weeks. You may have not.

But I know Andy Kopp missed me. That's because he emailed to tell me.

I'm fortunate. Someone noticed. In a 2007 tip I touched on the importance of advertising continuity to keep your brand on top of a prospect's mind. The same goes for personal selling.

Most customers and prospects won't take the time to tell you they missed your ads or your sales calls They'll just forget you.

In this age of technology, there is no excuse for being out of touch. You can automate calling, faxing, texting, or emailing your contacts.

In fact, with a service like Constant Contact you can email all your contacts and measure the results for a nominal cost. (Click on the ad on the right for a free 30-day trial of Constant Contact.)

But the technology doesn't work by itself. Someone still needs to generate the contact.

I suggest you keep an electronic file of information you'd like to share with contacts. Then, on a regular basis (weekly, monthly, quarterly, etc.) email your contact list a personal note. Tell them about a sale, a new product, or give them a link you think they'll find of interest. With Constant Contact, you can personalize each email and you'll get a report telling you how many people opened your email, who they are, and what links in your email they clicked.

You can even schedule your emails weeks in advance. In case you're on vacation or too busy, like I was the last week and the week before.

Sorry. I'll try better to keep in touch.