Tuesday, May 24, 2016

How Do You Celebrate your Customers?

How Do You Celebrate Your Customers?

Do your customers feel unnoticed?

Customers are tired of just being satisfied. They want to be celebrated. They want to feel important. (Doesn't everyone feel a bit unappreciated?) And whether you’re in sales or marketing, aren’t your customers the most important thing to you?

How can you celebrate customers?

Starbucks knows how to make a customer feel special on their special day. They give them a free cup of birthday Java. Not just a small cup with a whole bunch of fine print strings attached. You can get ANYTHING. This guy in the video above (click image to view) is excited that he created the most expensive Starbucks drink at $47.30. But what he doesn’t say is it’s his birthday.

(Hmmm....Seems like I have a coffee theme going the last few weeks. I think I need to get a bit more sleep. Or maybe I just need a hobby or something! But I digress...)

You can celebrate a customer’s birthday, business anniversary, or any special day. Don’t have a database of special days?  Just create a Customer Celebration Day to show your appreciation.
If you’re in marketing, send them an email or mail them a birthday postcard with a discount or freebie.

If you’re in sales, email or a card is fine. Or better yet, give them a call. For your biggest customers send them a restaurant gift card or buy them lunch.

Or get more creative.  Want to see what we do?  Join my email list.

How do you celebrate your customers? 
  Email me and let me know.

 -- Phil Sasso 

Copyright © 2016 Phil Sasso | Sasso Marketing, Inc. | All Rights Reserved

No comments: