Nudge...

You've heard it before. Persistence pays. Sometimes.

Other times, you just become an annoyance. Or a noodge -- "One who persistently pesters, annoys, or complains."

According to some mysterious source I found cited all over the Internet:

2% of sales are made on the first contact

3% of sales are made on the second contact

5% of sales are made on the third contact

10% of sales are made on the fourth contact

80% of sales are made on the fifth to twelfth contact

I don't know the source. And I haven't been able to validate it. But it rings true. Some of my best clients took close to a dozen contacts to turn into one sale. Once I made that first sale, the rest was easy.

So, if you want to close more sales, don't push harder. And don't sit back and hope they'll call you. Just keep in touch.

Takeaway: Never ever ever give up.