Farewell...

All good things must come to an end. And this is the end.

It's not the economy. Not because of ethical breeches or bad judgments. I just feel it's time.

I've been writing my marketing tips for so long I don't remember when I started. It's been at least eight years.

My first tips were a paragraph or two of marketing statistics. That evolved into this longer, more personal format with a practical angle and a takeaway. It began as an email, added a blog, spurred a series of articles, a regular column in Professional Distributor and even a brief podcast on iTunes.

But, today is the last weekly Sasso Marketing Tip.

Don't feel sad. Don't think of it an end. Think of it as April Fool's prank.

Sorry. Just wanted to get your attention. But seriously, beginning next week, I plan to change the frequency of my Marketing Tip to fortnightly (that's every two weeks to you and me).
Why? Because my readership has changed over the years. So to serve everyone better, I'm creating an alternating set of tips on Selling.

Up until now I've integrated marketing and selling together. But I now have two distinct groups of readers: marketers and salespeople. So to serve them both better I've decided to create a targeted set of tips for each.

If you're on my list now you'll continue to get both. But beginning in a week or two, subscribers will be able to choose to get one tip or the other -- or both.

(Hope this April Fool's announcement gets a better reception than when Beth and I put "For Sale" on the church marquee when we were dating.)

Takeaway: Times change. Products Change. Markets change. Is your marketing changing to keep up?