Honest Abe...

My family visited Springfield, IL in honor of Abraham Lincoln's 200th birthday yesterday.

The Lincoln Library and Museum are amazing. I learned there are over 16,000 books just in English about our 16th president.



Why is Lincoln's legacy so big? There are many reasons. But to me, one of the most interesting is that Abe was as honest as his reputation.

I heard that repeated again and again as I toured his home, past his office, visited his bank. and toured the Lincoln Museum.

Perhaps that says it all.

Takeaway: What do people remember about your brand -- and you? Do people think "integrity" or do they think something less? Want to improve you image? Improve your actions.