Remembered...

I'm on vacation in Door County this week so I'll be brief.

Yesterday we had breakfast at Al Johnson's Restaurant - the place with the goats on the roof.

This is my first trip to Door County but everyone I talked to suggested I eat at the place with the goats on the roof. Some people remember the name, some remember the food, but everyone remembered the live goats on the roof.

Sometimes our most important marketing asset isn't our product or service at all.

Homework: What do people remember about your product or service?