Oops!
Always double check. When you’re proofreading, get a second set of eyes to help you. Our brain tends to miss – or even correct details when we’ve looked at something too often.
A mistake that costs $50 to change at the design stage could cost $500 at pre-press and might cost $5,000 to change on press, according to the US Postal Service’s "Guide to Direct Marketing." A big enough mistake could even cost you your job!
Did you ever notice that most mistakes happen when you’re especially busy or rushing a project? The best solution is to plan ahead to give yourself ample time for quality control. And always make the time to double check.
- Phil Sasso
Phil Sasso's marketing tips on improving sales, advertising, public relations, promotions, and website / Internet marketing campaigns.
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About The Blogger
- Phil Sasso
- Phil is a business-to-business marketing columnist, speaker and consultant. He is founder and president of Sasso Marketing, Inc., a Chicago-area marketing communications firm.
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