Why are end-users visiting your website? According to Forrester Research: Product Info (79%), Where To Buy (49%), Accessories (42%), New Products (37%), Tech Support (31%).
Knowing who’s visiting and why can help you improve customer service -- and sales. For instance, if they want accessories, make it as quick as possible to jump to accessories.
We encourage clients to put user manuals online free of charge. The marketing value of this is immeasurable. Users of this service have said they’re more inclined to buy this brand again because of it.
- Phil Sasso
Phil Sasso's marketing tips on improving sales, advertising, public relations, promotions, and website / Internet marketing campaigns.
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About The Blogger
- Phil Sasso
- Phil is a business-to-business marketing columnist, speaker and consultant. He is founder and president of Sasso Marketing, Inc., a Chicago-area marketing communications firm.
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