Direct Mail Results...

Direct mail produces quick results. As a rule of thumb, you’ll get 25% of your total responses to a mailing after the first week, 50% within two weeks, and 75% by the end of the first month, according studies by the U.S. Postal Service. The final responses trickle in over the next month.

In our experience, a postcard promo series can be great end-of-year profit booster. Four or more mailers sent out fourth quarter can boost sales by reminding buyers of end of year purchasing decisions during the busy holiday season.

Generally, we suggest you send this mailing to prospects who responded to your ads but haven't yet made a purchase. This list group has identified a need, knows your brand name and has considered a purchase. They are self-qualified and generally more open to your offer. We’ve seen this type of direct mailer program boost end-of-year sales by 5 – 15%.

- Phil Sasso