Super Bowl Special...

If the Bears win on Sunday I'll probably skip work one day next week to attend the ticker tape parade. Beth REALLY wants to go. (She's the bigger fan.)

I had a thought this week: Wouldn't it be great to perform less than 20 days a year -- and get a ticker tape parade for doing a good job?

Then I REALLY thought about it. It would be terrible. I can't image being judged on less than 20 days work. Think of the pressure!

In business, your sales team can have a couple slow days and bounce back! Your marketing department can have a week-long bad streak and still make a comeback.

But, in the NFL, if your team fails just one too many times you've lost. There's no redemption. The season's over. Better luck next year!

Maybe you feel like your Sales & Marketing team is the underdog -- like the Bears.

Remember this: It's a new season. You're playing in the first quarter of 2007. You still have plenty of time to become #1 this year.

Heck, if Chicago can make it to the Super Bowl with a quarterback like Rex Grossman, you can surely beat all your company's sales records this year.

The goal of my marketing tips this year, as always, is to give you the ideas and inspiration you need to do just that: Excel.

And if you're looking for a sales and marketing coach, give me a call (847.451.2246). I'll be delighted to be your Lovie Smith.

Now, get out there and show them what you’re made of!

- Phil Sasso