Lowly Ad Specialty

I am a firm believer that you need to use your full marketing toolbox to maximize your sales potential. To paraphrase Malsow, "If the only tool you have is a hammer, every problem looks like a nail."

One of the most underused and misunderstood marketing tools I see is the lowly ad specialty. You may call it something else: a premium or promotional product or branded merchandise or incentive item or logo’d gear or imprinted giveaway or trinket, or tchotchkes. Whatever you call it, it’s that stuff with a logo and message on that you have lying all around your home and office.

The reason I like these products it that they are great reminder marketing. Give it to a customer as a gift and you’ve built loyalty. Look around you today and notice how many items you see a day that subconsciously sell you on a brand.

Let me plug myself for a moment. We have an ad specialty website. Check out some of the promotional items there.
http://www.shaboom.com

-- Phil Sasso