Tooling Up....

Like most guys, I like tools.

In fact, judging from Beth's collection of kitchen gadgets and cookbooks, women like tools, also. But they don't call them "tools".  A tool is just an item that makes a job easier -- or in some cases possible. 

In sales and marketing, we have tools, too. Each tool has a unique purpose. But, sometimes we don't have all the tools we need. Or we use the wrong tool and complain it doesn't work.

The other day on a houshold project I didn't have my tin snips, so I used a hack saw to cut a piece of sheet metal. It took forever. It wasn't the tool's fault, it was mine for using the wrong tool.

Likewise: a flyer isn't a closing tool and a salesman isn't a lead generator. They may be able do the job, but they aren't the most efficient tool for the job.

Want to boost sales? Perhaps it's time to retool your marketing...

Takeaway: How many tools are in your marketing tool box? Are you using them properly?

Tell us what tools you're using.  Take our survey.