Bleeding Edge....

Marketing technology is moving at breakneck speed.

Take the mobile web. In the fourth quarter of 2010, smart phones outsold computers for the first time ever. Do you know what that means to you as a marketer? Chances are a competitor does.

And today using cutting-edge technology is not always bleeding-edge expensive.

For example: want to connect with smartphone toting prospects? You can build an app (expensive), create a mobile website (less expensive), text them (cheap - use code D342202 50 free units with dialmycalls.com), or use a QR code (free).

A QR Code (short for Quick Response) takes a smart phone to a website, video, or even places a call for them.

Let's try it. Scan the QR code below on your smart phone.
http://www.surveymonkey.com/s/RWBGYZF. It will take you to a quick three question survey. (Search for free QR code reader in your apps store. I use Red Laser on my iPhone. Red Laser also does UPC and EAN codes):

Don't have a smartphone. Or don't want to hassle with an app?

Go to e.philsasso.com/tellphil (or j.mp/tellphil which is free url shortening technology).

Takeaway: Is your marketing forward-thinking or looking backward?