Last Day....

I'm at the APEX/SEMA/NACE trade shows in Las Vegas this week.

Every year this week, I offer the same advice: Use the first day back from a tradeshow like it's your last day at the show.

It's easy to get swept away catching up on things and put off following up on leads. But what's more important? The day-to-day grind -- or reminding that hot prospect that you're one of the 1,000 exhibitors they met last week at that big tradeshow?

So, take the time to jot them a quick note, send them a catalog, or ship them that sample you promised them.

But don't call them right away. Afterall, they'll probably be as swamped catching up today as you'll be -- tomorrow.

(That means if you try to call me on Monday, I may be too busy following up to get to you. Please don't be offended!)

- Phil Sasso