A Picture is Worth.....

A picture is worth 1,000 words. No where is this more true than in PR.

Editors are more likely to use a news release if it has a good photo. So, to get more placements just include a photo, right?

Wrong.

The key phrase here is a GOOD photo. Editors tell me they get a LOT of photos – blurry ones, ugly ones, self-serving ones. Most editors prefer professional photos -- or better yet hi-res. digital images. Our PRNewsBureau.com allows editors to download the text of entire news releases and high resolution images in seconds. It makes their job easier and streamlines the production process.

Another benefit of photos is, when published, they get more readership which translates into a greater response rate.

Why? Photos attract people’s attention more than words alone. Notice what you find yourself drawn to the next time you're reading a newspaper or magazine. Chances are the photo or graphic grabbed you.

Wow! I said all that in just 155 words!


-Phil Sasso