Holding Pattern...

My office is a few miles from O'Hare Airport.

PJ loves it. I do, too. It’s fun driving past the airport watching the long line of planes queued up in the sky waiting to land. (It looks like a huge connect-the-dot puzzle.) When landing planes come so close you almost want to duck.

Exciting to watch things happening from the ground. Not so exciting if you're on a plane in a holding pattern.

And that seems to describe advertising today: in a holding pattern.

Jeff from New Equipment Digest used that plane analogy a while back. Then he took it a step further...

"If you stay in a holding pattern too long, eventually you run out of gas," he said.

Brilliant!

Many marketers have slashed ad spending -- waiting for the recession to end. But the less they advertise, the less they sell. So, is less spending the solution? Or is it perpetuating the length and depth of this recession?

In fact, I'm so convinced advertising can change things that I'm launching an aggressive, targeted direct mail campaign for Sasso Marketing. [Here’s the first mailer in the series…)

Why not join me? Maybe if we all spend a little more on advertising we can make the economic recovery really take off.

Look around you: great ad deals are everywhere. Take advantage of one.

Takeaway: Advertising fuels sales. So, what happens when you run out of fuel?