Early + Often

About a decade ago, a local attorney with political aspirations asked me to create an ad campaign for his law practice.

We developed a series of ads that have run in the local paper and other ad outlets nearly every week since.

On Tuesday, that attorney was elected local Village President. (Congrats, Barrett!)

I don't do political work, so I had nothing to do with the strategy or messaging of his "Mayoral Campaign".

But I believe part of his success was the name recognition that he developed over years of non-political advertising.

People prefer a name they know. That's the same whether it's in a store aisle or a polling place. Branding is branding.

Takeaway: Every time a prospect sees your brand name, you're building name recognition. Are you using all the media you can: ads, mailers, packaging, PR, etc.? Are you branding "early and often"? Frequency counts. Remind prospects. Then, remind them you've reminded them.