Internet Marketing: E-nuff...

Looking back on my Internet marketing tips the last few weeks reads like alphabet soup: SEO, SEM, PPC, PPS...

Let me toss in one more acronym: PBE. That's Permission-Based Email. It's basically what you're reading right now. You've given me permission to email you my marketing tips every week. In return, I hope that by getting to know me and my thinking, you'll choose to work with my firm. (Or keep working with us!)

As the "Prime Minister of Permission Marketing", Seth Godin, explains PBE: Consumers today are bombarded by "interruption advertising" in home and out. To grab a prospect's attention, you need to get their permission. The best way to do that is to offer them something of value -- either tangible or intangible. Once they've "opted-in", you can begin establishing a relationship. "By talking only to volunteers, Permission Marketing guarantees that consumers pay more attention to the marketing message," says Godin. "It serves both customers and marketers in a symbiotic exchange."

Godin knows what he's talking about. He was a VP at Yahoo! in the late 90's, where he successfully developed and implemented his theory and wrote the book "Permission Marketing : Turning Strangers Into Friends And Friends Into Customers".

Speaking of friends -- thank you for reading my weekly tips.

More on email marketing next tip...