Color in Advertising...

Call it the color of money.

Color gets results. Color ads scored 23.7% better than black-and-white
ads in a study by Babcox publications. Both two-color and four-color
ads pulled about the same return.

Color is a powerful tool. It grabs attention, emphasizes key points and
aids in recall. In our experience, certain colors actually increase
inquiries.

Different hues also send different messages. Cool colors tend to say
stability, whereas warm colors convey energy.

- Phil Sasso